Monday, October 4, 2021

Book Review On How To Win Customers And Keep Them For Life By Michael Leboeuf, PHD.

 Ohh my God, where do I start from. The good news or the bad news, I guess I should start from the way it happened but first of all, let me say hi to my cup cakes, my wonderful readers and listeners of my trash. Don't forget I love you all, thank you for sticking by me and happy new month guys.

Bad news comes first, am currently phoneless, broke and in debt of practically spoiling someone's phone (my brother) just yesterday. I swear, I feel very sad about this. Technically, am paying for two phone repairs when I don't have a dime, that's frustrating. Then comes the good news, I got a job offer as a receptionist in a medical laboratory which I started working today. Taa daa am now a working class lady gathering experience. In a bid to be efficient and be serious minded, I found a way to keep myself busy and also add value to my life while killing boredom since I don't have my phone to do that. 

Finally, this brings us to the part where book review pops up in mind because my plan B turns out to be reading books of great importance and make good use of this opportunity to develop my intellectual abilities.  

Book Review

Honestly speaking, I did gain a lot knowledge from reading this book. Am the upgraded version of myself now due to my plus one value added upstairs. I actually like this book because of it's practical examples of stories added to illustrate the in depth meaning of this book, but what I don't like is the fact that they did a lot of repetition in the book both in exact words or in different words but the same meaning. Never the less, this book is an asset for everyone in business especially for a sales person building his or her career.


My summary of the book

Make helping the customer the top priority in your job. The ultimate end is to create and keep customers. Someone once noted that business is a lot like tennis, those who don't serve well end up losing. The greatest customer you'll ever win is you. People are far more persuaded by the depth of your beliefs and emotions than any amount of logic or knowledge you posses. People are ruled by their emotions and emotions are contagious. Feelings are highly transferrable, those who know how to do it rule the world. Think, act and talk negatively and you'll attract negative results. Think, act and talk with enthusiasm and you'll attract positive results. In short, you won't always get what you want, but in the long run you'll get what you expect.
If you know what you're doing, love what you're doing and believe in what you're doing, you'll be totally sold on the products and services you offer. According to psychologist, a person is capable of experiencing the only four basic emotions: Glad, Sad, Mad, Scared. Customers buy only when they are feeling glad about you and your services. People spend money when they feel good. You consider asking for business only after you have taken the time to establish a relationship of mutual trust and believe that you can help the customer get what he wants. Customer retention is the best business strategy of them all. The secret to winning and keeping customers is to reward them. 
The only two things people ever buy are good feelings and solutions to problems. It's not enough to give the customer excellent service result without making him aware of the great service he is getting. The five best ways to keep customers coming back are be reliable, credible, attractive, responsive and emphathic."Reliable care", keeps customers coming back

Tada!!! Baby girl, in her work place.