Promoting your product as a business person is the same as promoting your content as a blogger. Your blog is your brand so you need to push it like every other brands. Invest in what you do and see the difference of running ads and not running ads.
As a blogger, I encourage other bloggers not to neglect digital marketing as a skill you need to make it in this industry. You don't just run ads, you need to know how to run ads, when to run ads and where to run your ads. These are the things you consider while running your ads.
You can take a course or buy a book to learn more if need but I will be giving one free tip for running ads as a bonus for my new book.
With the kind of content you create, you should know where to find your prospective audience right? The good thing is, you can easily find them on any social media platform that's why it's wise to share your content on all platform. Then the next thing on your mind should be how to convert your audience to traffic for your site. This is where running ads with digital marketing skills comes in. Your choice of words and sentence construction should be more appealing than your regular social media post.
Watch the video below to see the reasons why you need to start running ads as a Blogger.